“By storing all the photos you’ll ever take with Firefly, along with GPS location data, ambient audio, and more metadata than you can shake a stick at in Amazon Web Services, Amazon will get unprecedented insight into who you are, what you own, where you go, what you do, who’s important in your life, what you like, and, probably, what you might be most likely to buy,” the publication writes.
What Facebook’s second-largest market reveals about its international ambitions
“This is how Facebook sees itself: As the most promising entry point to the Internet for the as-yet-unwired population. And the more that Facebook can blur the line so that Indians come to believe that Facebook is the Internet, rather than something you get when you go onto the Internet, the better it’ll be for Facebook.”
Got this little gem from my all time favorites Artsy this morning in reference to this little post about the LACMA Calder show. I double checked the links and everything is working. One link is to LACMA and one link is to the Calder show page on LACMA’s site, which is live. Just so we’re all clear, this is what Jack from Artsy wants me to do:
Wants me to change my link from LACMA’s Alexander Calder show page (the show is up until the end of July, so if you haven’t, go!) to the completely unrelated Artsy Alexander Calder page.
Wants me to change my link from a non-profit museum website to Artsy’s for profit website.
Wants me to change a link in a 4 month old post under the guise of work? Can I get that job, I’ll harass bloggers about posts up to 5 years old if I could get paid for it! #Shameless
Oh Jack, you had the time and inclination to find this post and even more time to send me this hyperlink-happy email, but you didn’t have the time to look into how I feel about your company. Thank you though Jack for reaffirming my negative views on your company’s practices because y’all really make trying to succeed in the art/internet business look like the infamous Zoolander/Inside the Computer scene and that shit is priceless to me.
I emailed him back asking these exact questions, think I’ll hear back?
Whenever possible refrain from the use of exclamation points.
The art of linkbuilding.
From his analyses, Olson has seen that a new post needs to be submitted onto a subreddit when posting activity is low. A new post has the best chance of getting upvoted when Reddit is at its weakest. This generally happens at around 7:00 a.m. EST.
“We need to start thinking about marketing in a digital world, a world gone digital. We think too much about digital marketing, which is applying thinking we have learnt to marketing digitally, as opposed to marketing in a digital world in which people will eventually get rid of banner ads. I don’t see them and I guess most people will find a way to eliminate them. It’s a lot about embracing this multitude of sources of relevance of message otherwise people will just get rid of it,” he adds. His comments come as new research from YouTube and TNS unveiled at Cannes shows that digital branded content is now having an impact “all the way down the funnel”, not just in awareness but also in purchasing behaviour. The study found that to tap into this, brands need to be creating content that has purpose and focuses on the experience, with brands such as Dove, Evian and Procter & Gamble showcasing how to build brands in the digital world.
Gmail’s new-ish tabbed inbox offers the mechanized convenience of sorting all of your solicitations—your Groupons and Gap coupons—into one pile away from your more important email. Right now, that pile—called the Promotions Tab—looks like any other tower of email. But in a new Gmail update, Google has transformed the design from list to Pinterest, with a grid of minimal white cards driven by prominent photos (along with a corporate logo, one-line summary, and the option to star or trash the deal).
TurboTax’s Super Bowl ad certainly had its pulse on one segment of the population: The part of the audience that thinks that watching the Super Bowl is a depressing exercise in futility, and it’d be a lot more fun to do your taxes, instead. Greg Johnson, TurboTax’s Vice-President of Market, talked to us about the Wieden + Kennedy Portland campaign.
Shout out to Wieden + Kennedy #portland
Snapchat says that we are not the sum of everything we have said or done or experienced or published – we are the result. We are who we are today, right now
We no longer have to capture the “real world” and recreate it online – wesimply live and communicate at the same time.
Tor, an acronym for “the onion router,” is software that provides the closest thing to anonymity on the Internet. Engineered by the Tor Project, a nonprofit group, and offered free of charge, Tor has been adopted by both agitators for liberty and criminals. It sends chat messages, Google (GOOG) searches, purchase orders, or e-mails on a winding path through multiple computers, concealing activities as the layers of an onion cover its core, encrypting the source at each step to hide where one is and where one wants to go. Some 5,000 computers around the world, volunteered by their owners, serve as potential hop points in the path, obscuring requests for a new page or chat. Tor Project calls these points relays.
Troy Carter couldn’t get Gaga’s first single “Just Dance” on pop radio, so in 2008 he put his new act on a rigorous schedule—sometimes four shows a night, playing to gay clubs or arty fashion crowds. Gaga and Carter began experimenting with Twitter and Facebook, engaging fans and pumping out homespun content on YouTube. At the time, these channels were seen as enemies to the music business, but Carter saw them as inexpensive ways to reach the masses.
As he did this, he became fascinated with how tech companies approach industries outside of their core—whether it was Amazon with data storage or Google with YouTube. “These are businesses that you can’t quite define and mean something different to different people,” he says. “I said, ‘We’re doing it totally wrong down here [in Hollywood].’"
Because social networks like Facebook are all about who you know, they tend to be obsessed with authenticated identities. From its roots on elite college campuses, accepting only users with .edu email addresses, Facebook has had a “real name policy,“ which allows the site to remove the accounts of users who are using pseudonyms, arguing that online behavior is better when people are required to own their words. Google has followed suit, urging users to use real names on Google Plus and on YouTube. (These policies have raised questions from the human rights community, which points out that activists using online tools have valid reasons to conceal their identities, as do youth exploring sensitive questions around gender and sexuality.)
Reddit, by contrast, doesn’t care who you are or who you know offline. Reddit names are unconnected to real-world identities and it’s commonplace for users to create “throwaway” accounts to reveal sensitive information. In this sense, Reddit is more like the pre-social media Internet, when a New Yorker cartoonist could reasonably joke “On the Internet, no one knows you’re a dog.“
Read more.[Image: Reddit, by way of Facebook (Facebook.com)]
Teens tells adults how Facebook is “drama central.” [via pew pdf]
Remember: CEOs can, and often do, start in the mailroom. You may have to accept a lower position, but you’re better off getting your foot in the door with a job that you are somewhat overqualified for at a company you are passionate about, than biding your time with jobs that have very little upward mobility.
How often do you and your boss have a real conversation about your work?
Feedback is a powerful management tool. But it’s often misused. Here 15Five CEO David Hassell discusses why every employee should spend 15 minutes per week answering four short questions.
Could the end of the annual review be near?
For many of us, it’s likely a once-a-year-sit-down to parse your list of accomplishments and areas that need improvement, otherwise known as the annual performance review. Yes, the dreaded annual review. Dreaded because managers acknowledge that they don’t maintain an ongoing dialogue with individual team members and it’s tough to give and get good feedback when you’re only meeting once a year.
He may not be looking to completely eradicate the annual review, but David Hassell, CEO of 15Five, believes there is room to improve (or in some cases begin) dialogues between supervisors and staff. To do so, his firm has built conversation-starting software that it now sells to some 400 companies across industries…
Since it launched in early 2012, Taco Bell has sold more than 450 million Doritos Locos Tacos.
But its creation started back in 2009 with a trip to Home Depot. To show executives how the companies could fuse the flavor of Doritos with taco shells, the dev teams “basically went out to Home Depot to buy a paint-spray gun, and then sprayed [Doritos] flavoring onto our existing yellow corn tacos,” recalls Taco Bell CEO Greg Creed. “It was pretty funny watching people from behind glass spraying our tacos with a paint gun. But it was enough for us to know conceptually that we had a big idea.”
In order to create the DLT, the teams had to consider everything from seasoning mechanics to the taco’s structural integrity throughout 2010 and 2011. “Frito-Lay wanted what’s called a ‘teeth-rattling crunch,’ so they wanted it to snap and crunch more than the current Taco Bell shell snaps and crunches,” Creed says. “So we had to get that formula changed, then we had to find a way to deliver the flavoring, and then the seasoning. I mean, it was actually important that we left the orange dusting on your fingers because otherwise, we’re not delivering the genuine Doritos [experience].”
“Follow your passion” is the stupidest career advice I’ve ever heard. Why? Because my passion in life is for singing bad karaoke. My friend Dodgy Dave’s passion is for dealing crack cocaine. Some of my friends have many passions. Most of my friends have none.
“Do what you’re good at” is better, but still stupid. It gets things the wrong way around. For almost all activities, being “good at” something is the result of thousands of hours of practice and learning (pdf). In choosing a career, you’re almost always making the decision about what to become good at, not the other way around.
The Sex Panther Formula For Finding Your Brand’s Secret Sauce
Anchorman’s Brian Fantana may have been off the mark with his Sex Panther cologne, but his head was in the right place. Every brand could use a simple lesson in setting itself apart.
Brian Fantana, Ron Burgundy’s friend and Channel 4’s field reporter, brings home the importance of having a “secret sauce” to make your product stand out in the movie Anchorman. Talking about Sex Panther, the best cologne in his arsenal when he’s on the prowl, Brian tells Ron that the cologne’s secret is that “It’s made with bits of real panther.” He then hits Ron with some research-based evidence, “They’ve done studies, you know. Sixty percent of the time it works, every time.”
While Brian eventually ends up striking out (the target of his desire, co-worker Veronica Corningstone, likens the cologne’s aroma to that of “a used diaper”) the iconic scene does make the point: Every offering needs to have a secret sauce. And it has to have that something inside that leads to a differentiating benefit.
For example, Gatorade helps athletes recover faster in the heat by having ingredients that replenish their fluids and electrolytes quickly. Under Armour sportswear keeps athletes comfortable and dry because its high-tech fabric wicks away moisture from their bodies. Moving to a different arena, Walmart helps value-conscious shoppers live better by giving them the lowest prices every day.
One way to test if your brand has a secret sauce is to apply the tried-and-true “brand promise” format:
For (target customer)
Who needs (what they need)
The (offering name)
Is a (category)
That provides (primary differentiation benefit)
because (secret sauce/reason to believe)
For example, Sex Panther’s brand promise would be:
For young men
who want to attract women
is the cologne
that works sixty percent of the time, every time
because it’s made out of bits of real panther.
When I speak with marketers it’s that last part, the secret sauce, the reason-to-believe, that their brands struggle with. Sometime it’s not clear, what, if anything, makes them special. Oh sure, there’s vague references to “quality” or “better performance” but too often there’s no understanding of what’s unique about the brand.
Influence is a funny thing. Once it required leaping through certain hoops: Winning political office, say, or starting a large business. But technology democratizes anything it touches, and now, thanks to social media, you can have followers even if you haven’t done the sorts of things (like starting a major religion) that won you “followers” in the past.
First, on the operational side, if you think optimizing your Facebook page and Tweets is “optimizing for social,” you’re only halfway (or maybe 30 percent) correct. The only real way to optimize for social spread is in the nature of the content itself. There’s no way to game email or people’s instant messages. There’s no power users you can contact. There’s no algorithms to understand. This is pure social, uncut.
Madrigal recently wrote about what he calls dark social. In short: dark social is the social sharing that happens outside of sites like Facebook and Twitter and is therefore hard to measure; for example, sharing links via e-mail and instant messaging. According to data by Chartbeat, across a number of media sites, almost 69% of social referrals were dark, whereas Facebook referrals came in at 20%.
One of the biggest implications he points out is this:
If what I’m saying is true, then the tradeoffs we make on social networks is not the one that we’re told we’re making. We’re not giving our personal data in exchange for the ability to share links with friends. Massive numbers of people — a larger set than exists on any social network — already do that outside the social networks. Rather, we’re exchanging our personal data in exchange for the ability to publish and archive a record of our sharing. That may be a transaction you want to make, but it might not be the one you’ve been told you made.
Yesterday, Matt Buchanan wrote something of a reaction to Madrigal’s piece, in which he breaks down just what the components of dark social are, how they might be more accurately defined, and the fact that they’re slowly coming out into the light.
Another point: It indicates how non-homogenous “dark social” likely is. There’s the part of it that’s older and non-urban, coming from non-mobile devices, and then there’s the part coming from younger users, which is more highly mobile. To oversimplify: old people on desktops reading emails, young people on phones.
FJP: Both are interesting reads if you’d like to think about the bigger picture of how you share links, why, and what social sites are really doing for you.
When faced with the reality of these products, disappointment is inevitable—not just because they’re too little too late (if at all) but for even weirder reasons. We don’t really want the stuff. We’re paying for the sensation of a hypothetical idea, not the experience of a realized product. For the pleasure of desiring it. For the experience of watching it succeed beyond expectations or to fail dramatically. Kickstarter is just another form of entertainment. It’s QVC for the Net set. And just like QVC, the products are usually less appealing than the excitement of learning about them for the first time and getting in early on the sale.
Take the new Ford Focus Electric, which is basically an always-connected online driving game (I’d almost call it a “simulator,” if you couldn’t take it on I-95). It’s the first car to use Ford’s new MyFord Mobile system, which adds a solid social gaming layer built on top of the driving experience. Hit various achievements — such as a certain number of oil-free EV miles — and the system rewards you with a badge. The vehicle even has an always-on modem that uses AT&T’s cellular network to ping Ford’s servers with your progress, in order to post your achievements to Twitter or Facebook. “It’s the modern version of somebody hitting a mile marker, like 100,000 miles, on their odometer and taking a picture of it,” says Joe Rork, Ford’s MyFord Mobile product manager.
On the flip side how about negative points for tailgating, rubbernecking, driving slow in the fast lane, and road rage?
Apart from the attention geting quote, some other choice advice from the article:
A fundamental obstacle with which digital marketers struggle is relevancy: how to make a peripheral banner image or ad relevant to the consumer.
“Rather than focusing on what users think of a brand, brands should create platforms that users want to share with their friends. ‘I don’t want to be friends of a brand,’ Law explained. "I want to be friends with my friends.’”
Inre: the future of digital marketing: "the things that rose to the top was work that didn’t even look like advertising.“ "we aren’t totally in the advertising industry anymore—we call ourselves that by proxy since we don’t have a better word for it.”
This is the best time in history to be a creative person, because all you need is an idea and a lot of hard work. You don’t have to go impress one person who is a gatekeeper; you just have to be awesome in your own way, and get your creation in front of an audience. The old media Empire doesn’t know how to adapt to this, which is one of the reasons I believe they are trying to pass laws to crush the rebels, instead of adapting to make the revolution unnecessary.
PR Daily put together a list of social media facts and figures. Here are some of our favorites.
2. Links about sex are shared 90 percent more than any other link. FJP: Sexy is as sexy is. We’re not surprised by this one.
4. 25 percent of users don’t bother with any kind of privacy control. FJP: They’re referencing Facebook here. You really should hit up the privacy controls. Especially since FB shifts things about fairly frequently.
10. Twitter handles more search queries per month than Bing and Yahoo combined (24 billion versus 4.1 billion and 9.4 billion respectively). FJP: People who use Bing say it’s actually pretty good. After initially exploring it, I’ve personally never had a reason to default back to it.
13. Members are on track to make more than 5.3 billion searches on [LinkedIn] in 2012. 14. LinkedIn’s revenue has doubled every quarter for the last two years. FJP: That is astounding.
18. The most watched non-commercial video [on YouTube] is “Charlie Bit My Finger Again,” with more than 458 million views. FJP: Let us repeat — That is astounding.
25. 35 percent of corporate bloggers worked in a journalism, media or professional writing role. FJP: So, if this journalism thing doesn’t work out we might find a home?
26. Pinterest drives more referral traffic than YouTube, Google+ and LinkedIn combined. FJP: It’s a good model this — Users post visual candy. Others eat it up and click through to the source. Wonder if that was a planned or a happy accident on Pinterest’s part.
30. 97 percent of the fans of Pinterest’s Facebook page are women. FJP: Looking for other brands that skew so radically to a gender.
36. “Student” is the number one occupation of Google+ users. FJP: But does “student” actually post, plus 1 and otherwise interact on the platform?
40. More than 42 percent of Google+ users are single. FJP: So we’re the socially awkward, single set? Maybe I’m just projecting.
45. Justin Bieber is the only person with a perfect Klout score of 100 (says it all, then). FJP: Yes, yes it does.
49. China is the No. 1 country in the world for smartphone use, with approximately 1 billion users. FJP: Step one in world domination?
52. One in five couples meet online; three in five gay couples meet online. FJP: 50% of the FJP is single, and online… just saying.
Through the 1990s, a practice called “culture jamming” grew in popularity and sophistication. It aimed to disrupt consumer culture by transforming corporate advertising with subversive messages. So, as in the example above, a Coca Cola sign has been defaced to note the company’s other imperative aside from love. Another canonical example was current BuzzFeed chief Jonah Peretti’s 2001 attempt to order a pair of Nike’s through the company’s website emblazoned with the word, “sweatshop.” Culture jammers would use the power of brands against themselves. Their most famous organ remains the magazine AdBusters, which is widely credited with helping jumpstart Occupy Wall Street last year. […]
Fast forward to our world in which an increasing amount of advertising runs online. The old logic of culture jamming would say that anticorporate activists should run ad blockers or perhaps something like the (now outdated) Firefox extension, Add-Art, which replaced corporate callouts with curated art.
But the system of advertising has changed in the online world.
Earlier this month Beyonce unveiled her brand-new Tumblr page, and to the delight of bloggers, news outlets, and fans across the web, provided never-before-seen insights into the megastar’s personal life. Praised as a PR coup, and an example of how celebrities can successfully control their digital presence, Beyonce’s Tumblr can teach job hunters in the digital age how to best present themselves online.
Employers today have unprecedented access to potential job candidates’ lives. A major part of the hiring process involves judging whether you will be a good fit with the company for which you interview, and this extends beyond the qualifications listed on your resume. In the same way candidates research companies online, recruiters are Googling names, checking out Linkedin and Facebook profiles, and seeing what you Tweet or leave in comments sections.
So how do we as job hunters manage and exploit this exposure online? The same way #1 worldwide superstar, Beyonce does - by taking back and controlling her privacy.
Beyonce selectively chooses the images and content she publishes within her social network. In doing so she is able to showcase her passions, interests, and character on her own terms in a platform she controls.
In the same way, a job candidate can control his or her appearance online by shaping the images and content he or she shares in a manner that shines the best light on their personality, interests, and work ethic.
Here are ways job hunters can Beyoncify their online presence:
Be selective in what you share. Your friends and colleagues may know that you’re an intelligent hard-worker who knows when to work and when to party, but there is little to no context or distinction online.
Beyonce supplements her public persona digitally by posting images and videos on her Tumblr that speak to her personal, intimate side. She softens the diva powerhouse she presents on-stage with pictures of herself in a more intimate setting: without makeup, hanging out with her sister, and cuddling with husband Jay-Z.
While job hunting, think about how you want to be perceived to potential employers. As great as it is to show friends your video of your 2 minute keg-stand, there are more valuable aspects of your personality you should share. Beyonce could show us pictures of her various magazine shoots, private jet flights, etc., but instead chooses to exhibit the personal life that the public does not see.
It’s a given that you should purge your social profiles’ public settings of certain inappropriate images and content, but you should also take the opportunity to highlight your passions and interests. Take a cue from Beyonce and show employer’s what you do outside of work and the things you are passionate about: volunteer opportunities, hobbies, things you are reading/writing/building/coding.
Be consistent and authentic across your social profiles. Different social platforms have different environments and cultures in terms of communication, purpose, and use. Your Twitter network may have a #hashtag joke chain going, your Linkedin a discussion on local marketing, your Pinterest filled with BBQ recipes. The key is to show your best self on each network where your name is attached. It is ideal to be true to your opinions and tastes while being vigilant of how that appears in the eyes of potential employers.
Although new to the social web, Beyonce stays consistent with her public image while adding an element of authenticity when shedding light on her personal life. The images she chooses to share on Tumblr (a platform suited for easily shared pictures and videos) reflect her values and personal voice. The images originate either from her own perspective or are candids taken of her. She makes sure that her Tumblr page exhibits how she lives, but from a different perspective.
Across the social networks where job hunters are active, it is important to retain the same, original voice. As a rule of thumb, in wherever social network your name is attached, make sure to stay consistent when sharing your opinions and tastes.
This isn’t to say that you can’t share the Double Rainbow Guy video on Twitter, while limiting your discussions on Linkedin to only things business related. But if you are looking to break into a new industry or company, you should show some shared interest in what they specialize.
As mentioned before, different social networks have separate purposes, and are used as such. However, by adding consistency throughout social profiles you can show a potential employer looking for more information about you that you have a strong interest in their industry. For example, you could pin a clever viral marketing ad on Pinterest to show your marketing interest, in addition to the apparel and recipes you already have on there. Another example: in addition to the cat pictures and Hunger Games gifs, add some articles from NYTimes that speak to your shared interests on Tumblr.
Continue to add and show your value in your social profiles. Social platforms are for the majority designed as tools for communication. You use them to keep in touch with friends, family, colleagues, etc., and share your life and perspective. When job hunting, they can and should also be used as tools that show your value. You know that employers are searching for information about you online, so give them information that shows how you can help them.
The value in Beyonce’s Tumblr comes from her sharing a piece of her life that nobody but her has access. Her public presence apart from her concert tours, music videos, and select interviews are so private (see her Twitter account), or manufactured, that the glimpse that her Tumblr provides is highly valued.
We as job hunters should find a way to show our value to employers. Recruiters are looking for qualified and well fitting candidates to join their organizations. So one way to show value is to make it easy for them to see how you would be a good fit and to show your qualifications. You can accomplish this by sharing content that their team is interested in or working on. You can show your qualifications by posting a project you are working on or have accomplished.
In the digital age, we increasingly give up our privacy in order to access and exploit the networks that keep us connected (Facebook, Twitter, Linkedin, Tumblr, etc.). It’s the cultural price we pay to stay close to our family, friends, colleagues, acquaintances (and stalk exes and strangers). However, job hunters should manage the exposure received from social networks to leverage their online presence to potential employers.
Beyonce’s Tumblr grants visitors access into her personal life on her own terms, sharing the details she controls, while remaining true to what she stands for. While we all aren’t able to be the best performer in the world, we can take a page out of her book and put our best selves out there online.
Being smart, energetic, and creative won’t save you from procrastination, but knowing the whys and hows of it can be a big help. Here are four things you might not know about your worst habit. Read more->
What’s the story this year? The weather? Long-form journalism? Gamification? Jay-Z’s fonts? Who knows, but everyone shares at least one takeaway. As at past SXSW Interactive festivals, relentless person-to-person marketing is the ambient noise humming behind every panel, party and taco truck. We’ve seen the walking USB chargers and the bottomless free energy drinks available at so many downtown corners. Big brands with big marketing budgets live in these spaces - FedEx, Monster and Red Bull. During the weekend rains, agents dispatched by Kraft handed out umbrellas. The price? Allow them to use your phone to take a picture of you holding the umbrella. Then you upload that photo to Twitter with the hashtag #keepyournoodledry. But many smaller players have unleashed pairs of young mercenaries armed with matching loud T-shirts, stacks of flyers and a gimmick upon Austin. They roam the streets with coupons and bottle openers, or invitations to “be a beta tester.” This low-tech, face-to-face and possibly inefficient strategy is prevalent at an event celebrating the wondrous utopia of connected media. It’s slow going and often requires two foot soldiers to attract the momentary focus of just one individual target. If the overburdened network ever went down, though, these kids would be there to spread the message. — Andrew Kueneman
one MacLean’s writer Lisan Jutras criticizes it for being strongly feminine, but only on the surface: “This domain is sort of like a girls-only clubhouse, but it’s not about expressing innermost desires, just surface desires—for hair, shoes, nail art, a boyfriend that exists in soft-focus black-and-white.”
two Thought Catalog narrows down the appeal of the service in a single damning line: “It’s the first Nora Ephron movie that you have to log into, and yep, you guessed it, there’s a wait list to join.” Their problem is stated plainly in the headline: “Pinterest: The depths we will go to not read.”
» A couple quick thoughts of our own: It’s possible that the success of Pinterest may reach a little bit of a plateau at some point because of the shape it’s already taken. It’s growing quickly, but the best social networks are formless in terms of the content. Anything goes on Tumblr for the most part, for example; same with Twitter and Facebook. With Pinterest, the culture has kind of limited what can work there, at least for now. It feels like, even if it hasn’t been spelled out, the parameters have been partially defined. And for businesses, minus a few obvious verticals (say, you sell clothes or artwork) Pinterest is not necessary or even desirable for building a strong brand. It could be, though, if it was repositioned slightly. These are some of the things the site will struggle with as it tries to grow. if we were them, we’d figure out ways to encourage shapelessness, so as not to scare new users off.
Most Facebook users have been switched over to the Timeline at this point, so it should be no surprise that brands — such as companies, TV shows or bands — are now finally able to convert their fan pages into Timelines as well. Facebook made this news official in an exclusive announcement on the TODAY Show on Wednesday.
Marketing and Advertising | Portland, Oregon Area, US
I am a digital marketing professional based in Portland, Oregon with in-house & agency experience managing digital marketing campaigns.
2017 - Present
Senior Specialist - Paid Search & Feeds / adidas
Paid Media Strategist / Anvil Media
• Oversaw paid department and team responsibilities for simultaneous projects for several clients • Developed and implemented departmental best practice training across tools and platforms • Expanded paid media capabilities and executed integrated digital paid campaigns for multiple clients across various industries • Streamlined and standardized department processes to increase work efficiency
Paid Media Specialist / Anvil Media
• Developed short, mid, and long-term strategies for clients in several different industries • Monitored campaign performance and identified opportunities for growth and optimization • Managed client communications at the weekly, monthly, and quarterly level • Communicated client strategy and growth opportunity directly to clients using multimedia tools • Executed integrated digital marketing plans between PPC, SEO, Content, Social, Local Search, Analytics, and Email Marketing
Digital Paid Media Associate / Ethology
• Created and executed on all aspects of PPC campaign management and optimization: ad copy creative, image ad creative, engine-specific technologies, landing page recommendations, keyword bid optimization, budget caps management, geo-targeting, account structure, reporting, conversion tracking setup/optimization, multi-discipline integration. • Generated weekly, bi-weekly, monthly, quarterly and ad hoc performance reports for clients, recognizing performance trends and troubleshoot data anomalies for clients.
Digital Paid Media Intern / Ethology
• Produced ad copy, keyword targeting, and campaign workbooks to assist paid media team • Upgraded digital skill set with certifications in Google AdWords, Bing Ads, and Marin Software • Assisted paid media team with report creation, client deliverables, and account meetings • Achieved promotion to Paid Media Associate within first 30 days of 90 day internship
Ecommerce Specialist / Savvy Boater
• Generated SEO and competitive, and ad hoc reporting to improve site performance • Utilized analytics to apply design changes that increased traffic and revenue for site categories • Identified traffic trends on webpages and implemented changes to improve user experience • Assisted with implementing content strategy for website categories, blog, and social media • Communicated regularly with manufacturers and distributors to ensure customer order fulfillment • Aided with customer support by providing quality service and documented customer data in detail
Digital Marketing Specialist / NetPicks
• Increased SERP positions and traffic for multiple web properties utilizing SEO best practices • Monitored analytics and implemented changes to lower cost per view and lead for SEM campaign • Executed direct marketing campaigns online (PPC) and offline (mailings) to bring in new leads • Developed brand presence across social platforms, curating and producing unique content • Provided research and reporting to keep projects up to date and on trend with industry • Initiated independent projects - podcast, viral campaigns, linkbuilding – to supplement websites
Webmaster & Administrative Assistant / H Tek Motors
• Planned and strategized online marketing outreach, established online brand presence, and fostered community through social network platforms and search engine optimization of website • Provided a full range of general administrative (parts orders, customer service) and bookkeeping assistance
Team Leader/Corps Member / Jumpstart
• Planned and implemented bi-weekly, in-class Jumpstart sessions preparing class of 30 students to meet program’s language and literacy standards for kindergarten • Managed weekly meetings to plan and organize for programs and special events, and measure team success • Recruited and trained prospective Jumpstart Corps Members through tabling and classroom/dorm outreach
Administrative Intern / AIRescue
• Developed a system to organize and reconcile various patient accounts • Analyzed documents to negotiate patient financial accounts and Medi-Cal records • Assisted with copywriting of marketing materials for brochures and website • Communicated with clients to aid with the coordination of flight transports and transport materials
Outreach Intern / American Civil Liberties Union of Southern California
• Corresponded with event coordinators for tabling logistics, setting up and breaking down for events • Promoted ACLU initiatives and the identified new members at farmer’s markets and special events
Financial Intern / Trust Capital Ltd
• Tracked, researched and analyzed contemporary developments in the Travel and Tourism industry • Provided a full range of general administrative assistance to support the highly productive investment firm.
Activities: Jumpstart, KWVS Campus Radio, Students in Free Enterprise
i know ive blogged abt this before but does anyone else remember the study on the children w/ a broken furby who like. removed its skin and cut it into as many pieces as those who were present for the ceremony to be taken far away and buried as a means of appeasing it?? & they like?? defined the skin as the ghost and the rest as the goblin and both were angry that the children had killed it??????????????? please
I read about it in Sherry Turkle’s Alone Together: Why We Expect More from Technology and Less from Each Other. here:
Everything, which was created (and funded) by David OReilly over a three-year period, is a difficult game to explain. Maybe just watch the trailer and let it wash over you, as I did.
Everything is an open ended interactive experience and reality simulation game.
There is no right or wrong way to play, and each person’s game will be different.
Playing Everything involves traveling through the Universe and seeing it from different points of view, it has elements of role playing games, sandbox & simulation. The systems connecting the game are designed to create moments of peace, beauty, sadness and joy – and allow the player to do whatever they want. Everything requires no player input – it will play automatically if left unattended.
That was perhaps the most cerebral video game trailer I’ve ever seen. (The voiceover is Alan Watts, btw.) The game itself contains elements of Powers of Ten as well as Dali and 2001, with a sprinkle of Katamari Damaci.
Mostly, Everything lets you loose to be and do as you please. I enjoy making small things very large or very small and placing them in strange places. A cockroach as big as a sun. A rhino as tiny as a mote. Once I’ve collected enough things, I can become any of them at any time. Look, I am a blue whale floating through space. Someone should write a book about me.
I wheel through existence, one life-form after another. It turns out that all things are infinitely variable and also, sorta the same as one another. Size, intelligence, beauty. None of these qualities signify much.
I think of the way my youngest child plays with Lego. He makes things one into the other, improbable concoctions. His imagination is boundless. This is precisely how I play Everything.
OReilly previously worked on the game animations in Spike Jonze’s Her and Mountain, a game in which you are a mountain.
The fateful day young meme
enthusiasts across the country feared most has arrived: College meme
groups are getting into sponsored content.
It began, as before, with a Facebook group called “UC Berkeley memes for edgy teens.” On April 24, founder Chris Tril posted to the group an awkward image advertising
PlushCare, a health care app by which users can book online doctor’s
appointments for ailments like pink eye, strep throat and sinus
A few days later, Tril reached out to university news network the Tab and asked if they’d like to advertise to the meme page’s audience of nearly 100,000, according to the Tab itself.
Soon after, Columbia’s meme group posted
an ad for restaurant chain Sweetgreen, asking members to “post their
dankest Sweetgreen meme” for the chance to win a month of free salads. Read more (5/9/17)
Image: Elisabeth Moss and Alexis Bledel as Offred and Ofglen in Hulu’s The Handmaid’s Tale.(George Kraychyk/Hulu)
OK, so Hulu released the first three episodes of The Handmaid’s
Tale on Wednesday, and while I haven’t seen any yet, I AM looking forward to a solid binge watch. My guess is I’m not the only one, so here are some stories to keep you busy till you can get your binge on:
Critic Eric Deggans’ review of the show. (He says it’s an “excellent adaptation …
a horror show unveiled in slow motion.”)
A delightful conversation in which three generations of NPR women share their
initial impressions of
‘ndIIIIII WOULD WALK FIVE [wheeze] DRED [wheeze] S’AND IIIIII WOULD WALK FIVE. RED [wheeze] JUST TA [wheeze] THE [increasingly out-of-breath wheezing] wHO [wheeze] ARE[wheeze] ZEND [wheeze] TU[wheeze] DOWN[wheeze] CHU doo-oo-orrrrrr
“If you were designing the person perfect for SNL, most of the components would look like Kenan… I dread the day when he actually leaves. I would have him back for the next 20 years if I could figure out a way to keep him.”- Lorne Michaels